A Bit About Me
TOPPER is a full-service media and marketing company dedicated to elevating businesses and motorsport facilities with expert social media management and targeted branding strategies. Founded by Joe Maylish, who brings 30 years of motorsports experience and over 20 years of corporate expertise with industry leaders like Speedway Motorsports and MAHLE Motorsport, TOPPER was built on a mission to listen to each client’s unique needs and deliver results.
TOPPER specializes in streamlining brand messaging through organized, results-driven plans. Whether your company requires a comprehensive marketing strategy that spans social media, websites, and press releases, or if you're an aftermarket brand aiming to stand out in a competitive space, TOPPER can craft a customized plan that drives your business forward.
Free Consultation for Your Event or Project
We offer free consultations for any event or project, ensuring we understand your needs before providing a tailored quote. From event photography to website design, we’re here to bring your vision to life—always with a solution that fits your budget. Let’s make your project unforgettable!
Work Experience
March 2023 - Present
September 2018 - August 2024
February 2013 - June 2018
August 2003 - February 2018
Topper Media was founded in March 2023, born from a deep passion for photography, videography, and a desire to help businesses thrive. With a foundation in corporate marketing and extensive industry experience, Topper Media is dedicated to empowering brands, driving sales, and providing strategic direction.
Our journey has included covering major motorsport events and producing stunning visuals that elevate promotions for motorsport facilities. Leveraging years of expertise, we’ve expanded our services to include social media management, website design, and comprehensive marketing consulting.
At Topper Media, we go beyond creating content—we help businesses understand their marketing impact. Using data-driven analytics, we provide actionable insights that pave the way to success. Whether it’s amplifying your brand’s voice or delivering results through strategic campaigns, we’re here to help you achieve your goals.
My professional journey led me to MAHLE Motorsport in Asheville, North Carolina, where I initially joined as the Program Manager's Assistant. Through hard work and dedication, I quickly advanced to the role of Marketing Manager and eventually took on dual responsibilities as Program Manager & Marketing Manager from March 2020 to March 2023.
During my time at MAHLE, I had the privilege of working closely with external marketing agencies, refining my expertise in brand development. A significant achievement was helping to elevate and solidify the POWERPAK brand of pistons, driving record sales and remarkable growth for the product line.
While organizational challenges arose in 2023, including a transition to Sales Associate, I continued to oversee marketing responsibilities, ensuring the brand's continued success. My tenure at MAHLE not only honed my skills in managing complex projects but also reinforced my passion for driving results in the motorsports aftermarket.
I had the incredible opportunity to travel with Robby Gordon Motorsports to several off-road racing events, including the legendary Baja 500 and Baja 1000. Working alongside one of the most talented and innovative minds in racing was both inspiring and transformative.
During this time, I gained invaluable insights into the business and marketing side of motorsports. Many of my foundational marketing principles were shaped through in-depth discussions with Robby, whose 50-year racing career has been defined by his work with major global brands.
In 2018, this collaboration evolved into a full-time opportunity, further solidifying my passion for the sport and its marketing potential.
I began my journey with US Legend Cars in the parts department in Charlotte, where I quickly developed a passion for motorsports and the racing industry. By 2005, I had advanced to the role of Western Regional Manager based in Las Vegas.
This position provided invaluable exposure to a wide range of racing markets that regularly hosted events at Las Vegas Motor Speedway. From the adrenaline-pumping NHRA drag races to the precision-driven world of SCCA Road Course Racing, I gained firsthand insight into the diverse and dynamic landscape of motorsports.
These experiences shaped my understanding of the racing industry and continue to fuel my commitment to its growth and success.
